Marrakesh tops African cities as best business destination

According to the online platform Givetastic Marrakesh has secured top spot as the best business city in Africa to visit or attend conferences. The report highlighted the city as a “thriving tourist destination” that attracts researchers and business executives for its “rich culture and history.” 

Marrakech is a vibrant and culturally rich city known for its historic architecture, bustling markets, and unique atmosphere. While it may not be traditionally considered a business hub like some other cities, Marrakech has been growing in popularity for business-related events and conferences.

The methodology behind Givetastic’s report analyzed 1,000,000 Instagram posts tagged with the hashtag #businesstrip. It focused exclusively on post-pandemic data, spanning from October 2022 to February 2024. Marrakesh came out on top for Africa with 1,221 geotagged posts, followed closely by Lagos in Nigeria secured the second spot with 935 posts. Cape Town, with 572 posts, came in the third spot, followed by Nairobi (396 posts) and Cairo (383 posts) respectively.