Morocco takes top spot in Africa’s 2024 attractiveness index

The Amadeus Institute’s 12th edition of the Africa Attractiveness Index, placed Morocco in top spot, followed by South Africa, Egypt, Mauritius, and Botswana. The report said Morocco exceled in “Regulation Quality” (82.25) and “Factor Productivity” (77.75), reflecting a strong business environment and skilled workforce. South Africa ranked high in “Factor Productivity” (80.25) while Egypt’s strength was seen in “Market Potential” (81.00), but it struggled with “Regulation Quality” (69.50).